Marketing Timeline
Insider, Reservation Holder, Broker, and Database sends through the Founder close.
MAGIC
LOGIC
SEPT 14–16
INSIDERS
BMC Launch Announced
Fall launch reveal, plus next weekend's open house invite.
SEPT 23
INSIDERS
Chalet Suites Introduced
First look, site tours, open-house reminder.
SEPT 26 — EVENT
Open House
Early-access open house, onsite.
SEPT 29
INSIDERS
Founder Release Underway
Pre-release pricing live on select homes; reserve to participate.
RESERVATIONS OPEN
RESERVATIONS OPEN
W/O OCT 5
INSIDERS
BMC Website Goes Live
Founders get first access to membership and real estate.
W/O OCT 12
RESERVATION HOLDERS
Open for Founder Appts
Late-Oct appointments begin; diligence package posted.
OTHER INSIDERS
Reservations: Last Call
Best remaining path to selection and Founder status.
W/O OCT 19
RESERVATION HOLDERS
Selection Time Issued
Individual selection appointment time sent.
OTHER INSIDERS
Amenities Deep Dive
Still time to participate — a closer look at services.
W/O OCT 26
RESERVATION HOLDERS
Selection Reminder
Process detailed on the Founder Resource page.
OTHER INSIDERS
Amenities FOMO
A closer look at what's coming this winter.
BROKERS
Introducing Born Mountain Club
Coming this fall. Broker event November 4.
W/O NOV 2
BROKERS
Broker Event Reminder
Join us this Wednesday?
NOV 4 — EVENT
Founder's Selection Day
Exclusive event, invitation only.
W/O NOV 9
ENTIRE DATABASE
Founder Results + Next Steps
Presentation Center open onsite by appointment.
Structure only — subject lines, tone, and creative belong to Marketing.