TIMELINE
Email strategy and events, September through November. Full detail on the Marketing Timeline report.
SEPT 14–16
Insiders: BMC launch announced, open house invite.
SEPT 23
Insiders: Chalet Suites introduced, site tours.
SEPT 26
EVENT: Open House.
SEPT 29
Insiders: Reservations Open. Pre-release pricing.
W/O OCT 5
Insiders: Website Live. First access to purchase for founders w reservation.
W/O OCT 12
Audience splits:
Reservation Holders: Diligence period.
Other Insiders: Selection soon.
W/O OCT 19
Res Holders: Set Selection Times.
Other Insiders: There is still time.
W/O OCT 26
Res Holders: See resource page.
Other Insiders: Amenities FOMO.
Brokers: Intro to BMC.
W/O NOV 2
Brokers: Join us Wednesday?
NOV 4
EVENT: Founder's Selection Day.
W/O NOV 9
Entire database: Founder results and next steps.
VIEW FULL TIMELINE →